“We cannot create what we cannot name,” says historian Lawrence Goodwyn, and he’s right. In his stunningly beautiful book, Douglas Gayeton gives name to the world we want and in so doing helps us create it.

Anna Lappé, bestselling author of Diet for a Hot Planet: The Climate Crisis at the End of Your Fork and What You Can Do About It

The New Face of Food and Farming in America


Combining visuals with insights and a lexicon of more than 200 agricultural terms and principles explained by today’s most innovative thought leaders, Local showcases and explores how to create a food system that benefits the environment and the people living in it.

The book includes photographs and interviews from today’s foremost practitioners in food and farming, including Alice Waters, Wes Jackson, Carl Safina, Temple Grandin, Paul Stamets, Patrick Holden, Barton Seaver, Vandana Shiva, Dr. Elaine Ingham, and Joel Salatin, as well as farmers, fishermen, and dairy producers across the United States.

Local: The New Face of Food and Farming in America blends their insights with information artworks and Gayeton’s Lexicon of Sustainability, which defines and de-mystifies hundreds of terms like “food security,” “grassfed” and “cage free”. In doing so, Gayeton helps people understand how these terms impact their lives. He also includes “eco tips” and other information on how the sustainable movement affects us all, every day.

Local: The New Face of Food and Farming in America educates, engages, and inspires people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system in America.

Buy the Book

“This book shows people how they can become directly involved in fixing the broken food system in their role as consumers, by making purchases consistent with their values and with an eye on living more sustainably.”

Patrick Holden CBE – Founder of Sustainable Food Trust

About the Author

Douglas Gayeton is an award-winning American multimedia artist, filmmaker, writer, and photographer. He and his wife are the cofounders of the Lexicon of Sustainability™ and Project Localize, which show people how to live more sustainably. He is the author of Slow: Life in a Tuscan Town and lives on a farm with his wife and daughter in Petaluma, California.

Please contact HarperCollins Speakers Bureau for Douglas Gayeton speaking engagements

“The Lexicon of Sustainability™ makes food and ag jargon accessible — and beautiful. This innovative project is a great way to help educate the fast-growing group of people who want to eat better but aren’t sure quite how.”

Chip Giller – Founder and CEO, GRIST.ORG

Local Book Sellers

Are you a locavore for the written word, too? Find out which local bookseller carries Local: The New Face of Food and Farming in America